Checklist For Amazon Product Photography
The internet is a vast, ever-changing place, and Amazon has been one of the most popular platforms for shopping since its rise in popularity in 2014. Almost 62% of US shoppers who have access to use it at least monthly will shop on Amazon . The key to selling items on Amazon is beautiful, high-quality product photography. Not to mention, more than 53% of shoppers admit to product photography playing a massive role in making their purchase decisions. Conversely, products with bad photos don't sell as well, and it's almost guaranteed that the buyer will leave negative feedback if you use them for your listing. Amazon Product Photography Amazon Product Photography So how can you avoid all the hassles of bad product photos? It is simple! We had all the in-house Amazon Product Photography experts draft a simple checklist that you can follow to optimize your product photography for success on Amazon. Part 1 Checklist Of All The Guidelines Set By Amazon For Product Images: Amazon has strict guidelines for its product listings, including product photos.These guidelines apply no matter where you're selling on Amazon as they Romania Phone Number List want to maintain the quality standards of their platform. Make sure to follow their standards so that your images show up correctly in search results while also maintaining the optimum quality of your product listing . Image Formats Allowed: TIFF, JPEG, GIF, and PNG. Image Dimensions Allowed: 1000 px height or width. Color Mode Allowed: sRGB or CMYK. File Name Format Allowed: Product identifier before a period and the file extension. Prohibited Practices: Illustrations and offensive content. Part 2 Main Image Optimization Checklist: Your main image is what will catch the eye of potential buyers and make them want to click on your listing. If you have a dull, generic-looking hero shot, it doesn't 't matter how good everything else is because someone with better visuals might steal your potential customer's attention first! The Perfect Lighting: The lighting has to be perfect. It's incredible how many people don't realize that there is more than one way to light a product, and it's a challenge even if you know what you are doing. The right equipment and settings can make all the difference in creating quality product photos that will sell on Amazon.
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Photo Angles: You can take photos from more appealing angles than your Competitors with just a few tweaks to the camera. Take time and explore all sides of what you are shooting. Be sure to have at least 4 different high-quality shots available and try running split tests to find the best one for your main image. Split Testing: To find out how to get more clicks on your main image, you should run multiple split tests. Not only does this have a significant impact in terms of traffic from users, but it will also ensure that it doesn't interfere with keyword indexing or ranking of your Amazon ad listing. Hiring The Right Product Photographers:The final step in creating a high-quality Amazon listing is to have it touched up by an experienced product photographer. This will help remove any imperfections and give you that professional edge. An expert will know when to add in some shadows or reflections and color correct the image so that your potential customers can be engaged. Part 3 Additional Image Optimization Checklist: The additional images are of many types, and to ensure you get a high conversion rate, it is best to have one of each type in your Amazon listing . The Lifestyle Product Image: Great lifestyle photos show the end-user enjoying the product and its benefits.
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