establish whether a Google Ads campaign
4 Google Ads loves artificial intelligence With the change from Google AdWords to Google Ads, the platform opted for artificial intelligence as the axis of its operation. Things like automated bidding, device, attribution models, user geographic location and user intent, search history, are just some of the factors Google uses to determine the cost per click and position to display the ad. #5 The most important thing is that you are profitable Before everything was more focused on achieving good quality levels, today the platform is focused on providing value for the person doing the search and being profitable for the advertiser.For this reason, the platform places great emphasis on Korea Phone Number Data monitoring objectives and using bid types that allow for greater profitability, where conversions are the main indicator to works or not. #6 The Google Ads optimization level. The new quality level? A few months ago, Google activated a new way to let us know if the campaign is well organized and it is the level of optimization which we should not confuse with the quality level, since they are different things. This Google Ads function gives you recommendations for improvement, such as including new broad keywords, changing bids, creating new ads, in short, there are many.
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But have you seen anything related to the quality level? The truth is that there are no recommendations or suggestions about the quality score, which, once again, is a sign that for Google the quality score contributes little or nothing to the performance of the campaigns. How to improve the relevance of your Google Ads campaigns? At the beginning of the post I mentioned that although the quality level is not a key indicator today, the components are still important, since they help us identify if the campaign is relevant or not.
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