Structure of the SEO text We often receive questions

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This is how you work with WDF * IDF This means for you: WDF * IDF tools are great for checking whether you have considered all the keywords and interests for your search query. But I don't start counting keywords in the text. So I use the tool more for research than for writing. And how does it work with the keywords? My ultimate tip for dealing with keywords in SEO texts is the following: Write keyword-consciously, but write primarily for the user! The following rules apply: Use your keywords in all sections of text and, where appropriate, in headings. Also use synonyms of your keywords. But don't use the keywords compulsively or too often. Grammatical adjustments and necessary filler words such as prepositions are permitted.


Beautiful writing style and user-friendliness beats keyword use! Keywords in awards and lists Special Data John Müller writes that bots “might like” excellent (i.e. bolded ) keywords, but above all that they improve usability for your users. So I advise you to use lists and awards. However, mainly for the following three reasons: They loosen up your text. They help your users quickly capture the most important information. They are better remembered. This in turn creates positive user signals and these have a positive effect on your ranking! User Signals User signals are an important ranking factor. Keywords and images Images can help your content rank better.




You can read how to use their full potential in Silja’s blog post “ Use images for your content marketing !” The technical basis for an SEO text is: If you include images, use ALT attributes in the Keywords – if your keyword can be seen in the image. I also recommend that you use your keywords in the text surrounding the image – for example in captions. By the way: The file names should also contain the respective keyword, for example: seo-text-example.jpg Tip: Pay attention to the size of your images Only upload your images in the size in which you will use them later. If you upload an image at 5000px and later scale it down to 300px, it will still load at full size - and this will have a negative impact on your loading time. Structure of the SEO text We often receive questions about the optimal structure of an SEO text.