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But with all the hype about social media, why is a decades-old technology like email still one of the most effective online marketing strategies? EVERYONE" has an email address. Often several. We use email more than other platforms. With emails you can reach real people whenever you want. But there's a problem: Most people don't know how email marketing really works. (You've probably seen some of these in your inbox and thrown your hands up in despair After reading this "Email Marketing Bible" you'll know my best tips and strategies for "revenue-generating" email marketing campaigns and how to send emails that get opened, read, clicked and raved about.
What is email marketing (definition)? Ever received an Buy Email Database List email from Amazon? Then you know what email marketing is. Bye! E-mail marketing is made up of the words e-mail and marketing . It is therefore about using the e-mail channel to reach your target group, provide them with valuable information and sell your products and services. But I have now sent out 1,643 newsletters... 1643 newsletter sent by Christian Költringer ...and can therefore tell you: email marketing is much more than just building an email list, sending newsletter messages and selling products. Behind every email address there is a person and email marketing helps build a close, personal connection with those people. People who regularly read your emails trust you, follow your advice and share their problems, fears and doubts with you.
In the best case, they become your loyal fans and it is your job to handle this valuable relationship carefully. But email marketing can also be a kind of “life insurance” for your online business . Many people try to build a large audience on social media platforms - just like a so-called influencer . But they don't realize that reach on Facebook also belongs to Facebook. Reach on Instagram belongs to Instagram and can only be controlled by Instagram. Just because you can reach 10,000 followers today doesn't mean you can do it tomorrow. Just a tiny change in the algorithm or a change in the business model (from free to paid) can destroy what you have painstakingly built overnight. With your own email list with loyal subscribers and readers, this can't happen to you. You are in control. You decide what happens. You don't care what the meta-corporation is doing. Do you recognize the importance?
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發表於 14:34:51