This can be done by setting up new campaigns and excluding locations in your

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Nunning Its not perfect, but it can be useful to test sequentially to see results. Geolocation testing In a geolocation testing example, you keep the existing campaign set up as it is, then create an experiment variant in a second location. This could be either to an expanded market or a portion of where youre currently targeting (i.e., your campaign targets the entire United States, but for this test, you make the changes only effective in a handful of states). ab testing examples - geolocation targeting ab test example screenshot To accomplish this, you need to make sure your control and experiment are mutually exclusive so theres no overlap.



Unlike the sequential testing example, Geolocation testing can allow you to run your variants at the same time and compare results. Any head or tailwinds you feel during the run of the test should be equal for both locations. The downfalls Iceland Phone Number come when you realize that no two regions are exactly alike. Whos to say why a cost-focused message might work better in Oklahoma than in Nebraska Or why the East Coast performs better with automated bidding than the Mountain time zone split testing Split tests are likely the best example of testing as it removes some of the cons we see in sequential and geolocation testing.



The problem is that true testing is also the hardest to come by. ab testing examples - screenshot of google ads ad rotation optimization options Platforms like Google Ads and Meta Ads have long done away with rotating variables evenly. For example, both platforms have AI-powered machine learning that will pretty much always favor one ad variant over another based on the desired outcome of the campaign or ad set. The same is true for bid strategies. If youre testing manual versus auto-bidding, or one CPA target versu