|
|
If businesses struggle (and some fail) in their social media efforts, what are the odds that you can still build your social media presence? Do you still have the chance to put in the time and effort so you can grow your presence? The answer is a resounding yes! Go through and apply these 12 steps to build up your social media visibility: Note: This post was originally published in January 2017, and updated in February 2022 to include new tips and data. 1. Make SMART, doable goals a paper with an outlined goal It all boils down to the question of why. Why does your business need to grow its social media presence?
If you want to be visible on social media simply because most businesses are already there, you might exhaust yourself from maintaining your presence in the process. Write down specific, measurable, achievable, relevant, and time-bound (SMART) goals so you can CY Lists avoid burnout from aimless content posts and creation. Some goals you might want to accomplish include growing your community or audience, generating more leads, providing real-time customer service, increasing your website traffic, or getting valuable insights from your customers. Once you’ve identified your goal, work on creating your social media strategy next. 2. Create your social media strategy Any successful brand knows the value of structure in businesses. Once you’ve set up your SMART goals, creating steps or a strategy will get you to the finish line.
Don’t throw your lot in luck wishing your random posts will get you likes and engagement from your target audience. Know that setting up a social media strategy can overwhelm anyone, so it’s best that you designate a team that will help you outline a strategy suited to your business goals. This is where you put and plan all your posts. If you’re unsure what to include in your content calendar, you can check out Hubspot’s social media calendar templates and tools here. If you want to know and be effective in developing a social media strategy, there are social media and marketing courses out there you can sign up for. Skillshare and Hubspot offer free social media marketing courses you can take any time of the day.
|
|
發表於 10:52:44