Cost per conversion When you’re making

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So, if you sell Christmas trees, you’re going to see a higher conversion rate in months like November and December, but not so much in months like June or July. If you have a high conversion rate… Keep at it! Your practices are allowing you to generate more sales for your business. If you have a low conversion rate… Revisit your target keywords or landing page. Check your clicks and CTR and compare them. If you’re generating tons of click but few conversions, you may need to think about targeting different keywords or refining your landing page to provide more relevant information.

A list of important PPC campaign metrics, don’t forget about the cost Mobile Phone Number Library per conversion! Cost per conversion focuses on how much it costs your business each time you get a conversion. This metric is one of the most valuable paid search metrics because it shows whether you’re paying too much to get people to convert. Ideally, you don’t want to have to pay a lot, so you make a profit. red box surrounding Ecommerce Conversion Rate under conversions data A low cost per conversion means you’ll get a better return on investment (ROI).



For example, if you spend $100 to generate clicks and get 10 sales, your cost per conversion is $10. So, is this good or bad? It depends on what you’re selling. If you’re selling t-shirts for $15, a $10 cost per conversion doesn’t leave much room for a high ROI. On the other hand, if you’re selling a lawnmower for $2000, a $10 cost per conversion leaves room for a great ROI. You need to look at your profit margin to determine what’s a reasonable cost per conversion for your business. If you have a low cost per conversion… Keep doing what you’re doing! If you have a high cost per conversion… You can follow similar practices listed for improving your conversion rate.