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Advertising has always played a crucial role in the future of the restaurant business. However, during the digital transformation of restaurants , the number of changes that have affected this field of marketing has been so great that many restaurateurs have had difficulty keeping up with the development of new tools.
Due to this rapid succession of promotional innovations , some restaurant marketing strategies have been overshadowed. Thus, while any restaurateur knows the value of having a strong digital presence on the most important review WhatsApp Number Database aggregators on the Internet or the benefits of having successful and active profiles on the most popular social networks, many owners have relegated email campaigns to oblivion, one of the first marketing ploys to appear in the digital age.
A serious mistake. Although the conversion rate of email campaigns is much lower than that achieved through more modern systems such as customer loyalty programs embedded in mobile apps , it is still an additional way to reach and mobilize our potential customers . On the other hand, we cannot forget that the group that answers emails does not fully coincide with the cohort of people reached by other online or traditional advertising methods.
Although the conversion rate of email campaigns is much lower than that achievable through more modern systems such as customer loyalty programs embedded in mobile apps, it is still an additional way to reach and mobilize our potential customers.
DiegoCoquillat.com
Ultimately, marketing strategies based on email campaigns are complementary to other efforts that the restaurateur is already making, and therefore cannot be underestimated.
So how can you run a successful email campaign in the restaurant industry? In this article, we'll summarise five strategies that will help you get the most out of your emails.
1.- Size does matter in the contact database
The larger our email list, the more effective our email campaign will be . The simple scalability of this advertising methodology is therefore one of its strong points.
However, building a large email list is no easy task. Current data protection laws in force in the European Union require special precautions when launching such campaigns.
The catering professional resident in Spain or any other country in the Eurozone will have to guarantee that the client has opted to include his/her email address on the mailing list voluntarily . But that's not all, he/she will also have to explicitly accept that he/she wishes to receive advertising or commercial content by doing so.
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